The Situation
Rolls-Royce, a new client, was looking for an interactive application showcasing their AE 1107F engine used in the Future Long Range Assault Aircraft (FLRAA). Rolls-Royce needed to deliver information to their perspective segmented audiences made up of individuals with different government clearance levels.
Future Long Range Assault Aircraft (FLRAA) in flight
The Creative Approach
Rather than build separate applications that would require a presenter or user to launch multiple variants or risk sharing the wrong information, we built a tiered application that allowed Rolls-Royce officials to enter a secure code to "unlock" controlled unclassified information (CUI) and run the application for a cleared audience.
The Audience
The 1107F comes from a family of proven, low-risk engines. Rolls-Royce's aim was to showcase this optimized end-to-end solution to the U.S. Army and share the facts about this reliable integrated propulsion system. Although the bulk of the content we developed was for a smaller, government-cleared audience, there was still an executive-level amount of information that could be shared with the general public.
What you see below is a brief and limited version of the publicly viewable interactive application.
Single screen interactive demonstration
The Results
Rolls-Royce debuted the application in their 2024 AAAA trade show booth. The limited application was available for general use, but when a visitor with proper clearance arrived, a Rolls-Royce team member brought them to a secure room in the booth and shared the full interactive with more in-depth information.
The application was such a success with their audiences that Rolls-Royce came back for an even additional tier of the interactive to be added. They are currently in talks internally to do a similar approach for their other engines across the company.
